Client:

Brake Band-It

A Brake Band-it is a parking brake & kickstand alternative for road and mountain bikes.

Project:

Identity

The Brake Band-It logo was designed to convey strength by utilizing a stencil type font - sort of a nod to the military. The color red was chosen as it is usually associated with "stop" which is what the Brake Band-It does - it stops your bike from rolling away.

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